Red Bank, New Jersey

We Don't Follow the Tide.
We Set the Standard.

Every piece in our collection is selected with the same intentionality you bring to the coast — no compromises, no filler, just apparel that earns its place in your rotation.

Explore Collections Visit Our Store
24 Broad Street
Est. Red Bank, NJ
Coastal Curated
What We Carry

Curated for the Coast, Designed for Life

Every category is thoughtfully assembled — from sun-worn layers to evening-ready statements that transition seamlessly from boardwalk to dinner.

Premium coastal tops and tees
New Season

Tops & Tees

heavyweight cottons, relaxed fits, and prints that capture the unspoken language of the shore.

In Store
Outerwear and layered pieces
Essentials

Outerwear & Layers

Windbreakers, flannels, and knit layers built for salt air and late-night drives along the waterfront.

In Store
Bottoms and tailored pieces
Best Sellers

Bottoms & Tailored

From tailored chinos to relaxed cargo silhouettes — structure meets ease in every stitch.

In Store
Accessories and finishing touches
Limited

Accessories

Headwear, bags, and the small details that separate an outfit from a point of view.

In Store
24 Shore storefront on Broad Street
Apparel detail and texture
Our Story

Born on Broad Street,
Built for the Shore

24 Shore started with a simple belief: the Jersey Shore deserves a retail experience that matches its energy. Not a tourist trap. Not a generic chain. A place where every piece on the rack was chosen because it would actually show up in someone's closet.

Located on the heart of Broad Street in Red Bank, we've built a space that feels like the coast — relaxed, intentional, and unapologetically itself. Our buyers travel constantly, sourcing from independent mills and small-batch makers who share our standard: if it doesn't hold up, it doesn't belong here.

Curated, Not Cluttered

Every SKU earns its place. We'd rather have 200 incredible pieces than 2,000 forgettable ones.

Coastal at Core

Our identity isn't a marketing angle — it's where we live, work, and shop every day.

Community First

We sponsor local events, support shore nonprofits, and treat every customer like a neighbor.

The Craft

Materials That Speak for Themselves

We source from mills and makers who understand that quality isn't a specification — it's a habit.

01

Fabric First

We lead with fiber and weave. Supima cotton, Japanese denim, merino blends — if the hand-feel isn't exceptional, we move on.

02

Construction Matters

Reinforced stress points, bar-tacked seams, and finishes that survive real wear — not just the first wash.

03

Small-Batch Philosophy

Limited runs keep our inventory fresh and our makers accountable. When something sells out, it's because it was worth wanting.

04

Sourced with Intention

Domestic and import suppliers who share our standards. We visit mills, meet makers, and audit every partnership.

24 Shore changed how I think about my wardrobe. Everything here feels like it was chosen specifically for me — even though I've never met the buyers. That's the kind of intuition you can't fake.
A Longtime Customer Red Bank, NJ
Visit Us

Find Us on Broad Street

We're in the heart of Red Bank's main corridor — easy to find, impossible to miss.

Address

24 Broad St
Red Bank, NJ 07701-1913

Hours

Mon–Thu: 10am – 7pm
Friday: 10am – 8pm
Saturday: 10am – 6pm
Sunday: 11am – 5pm

Get in Touch

Ready to Find Your Next Go-To?

Stop by the store, give us a call, or send an email. We're here to help you build a wardrobe that actually works for how you live.

Call (732) 530-1048 Email Us
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